Experience + Resume

 
 

Hi! I’m Natalie deLeon (She/Her/Ella)

I love to tell and hear good stories. Whether it’s about the lovely day I spent paddle boarding, the time I won at a pull up challenge in third grade, or the story of a new product or service. I am your gal. There’s more to me too, check out all of the cool things I’ve done below.

More of a visual person? Check out my portfolio.

Jobs | Jobs |Jobs

DELL TECHNOLOGIES

Integrated Programs and Planning; SMB B2B, Performance Marketing / May 2023 - August 2024

Sales Enablement Lead; MB B2B, Field Marketing / October 2021 - May 2023

 

  • Supported both Small & Medium business seller programs and planning. Manage demand generation programs like the Marketing Advocates Program & Marketing on Demand, to grow our buyer base and find opportunities to scale.
    • Supported all B2B SMB sellers across multiple business units, with an emphasis on acquisition through strategic planning for BUs, Sales Driven Contests, inbound and outbound marketing, and in-person events.
    • Reinvigorated marketing lead sales programs such as the Marketing on Demand platform- an online platform that supports sales in building out top-funnel campaigns.
    • Managed a yearly budget to support demand-generation programs.
    • Strategized cross-functionally for sales with go-to-market, product, data, and sales leaders to create clear marketing messaging and close the feedback loop.

  • Managed multiple programs as an addition to my role like:

    • Marketing Advocates Program- Reinvigorated program that managed over 125 sales leaders to bridge the gap between marketing and sales, by providing a feedback loop to learn more about sales, improving marketing practices, and finding marketing opportunities for sales trailblazers.

    • Social Selling Program- oversaw and managed the LinkedIn Sales Navigator and ZoomInfo platform integration with over 315 sellers and Social Advocacy for all MB sellers.

GIRLS EMPOWERMENT NETWORK

Marketing Manager / August 2019 - September 2021

See more on Marketing Campaigns

 

  • Strategic decision-making, planning and KPI setting for omni-channel marketing campaigns, on products, events and services

  • Created systems and processes then managed, maintained and analyzed all marketing communications including project management, design, event marketing, advertising, public relations, and digital marketing: website, social media, digital events, email marketing, SEO

  • Brought new branding to life by reconstructing old branding, creating consistent branding internally and externally and created best-practices for all future branding

  • Managed a full time Marketing and Communications AmeriCorps VISTA, Communications Assistant, and Marketing Intern to support digital marketing needs and building on their strengths for job satisfaction

  • Collaborated cross-functionally with service department, fundraising, and top management to align messaging, content, and meet all KPIs

AVI STUDIOS - Marketing Agency

Owner + Designer / March 2018 - August 2019

See more on Marketing Campaigns + Photography + Branding

 

BRANDING + WEBSITE

  • Evaluated brand needs and created the necessary adjustments. Created new logo, website, and additional documents to ensure consistent branding style

GRAPHIC DESIGN + ADVERTISING

  • Created and copy-wrote visually appealing advertisements and helped with design modification of marketing campaigns and other marketing needs

SOCIAL MEDIA + EVENT CONSULTING

  • Lent a fresh voice to help with various social media campaigns and events, brainstorming ideas to generate leads, cash flow, and reach/impressions

PHOTOGRAPHY

  • Photography in product, people, places, events and other photography needs

GREENWOOD RESIDENTIAL PROPERTIES

Social Media and Marketing Manager / June 2018 - March 2019

See more on Marketing Campaigns

 

  • Managed all communication channels including organization newsletter, email marketing, social media marketing, and print marketing, SEO/SEM

  • Created and managed policies, procedures, and best practices for email, social media, website, events for all agents - internally and externally

  • Planed, implemented, and publicized events

  • Designed and created copy for all messages on social media, advertising, and/

    or branding documents needed for a consistent message

  • Analyzed all marketing strategies and marketing budget, present findings to

    owner, and come up with best practices for future marketing efforts

AUSTIN SMILES - THE AUSTIN PLASTIC SURGERY FOUNDATION

Development and Communications Manager / February 2017 - February 2018

 

  • Managed all communication channels including organization newsletter, email marketing, social media marketing, letters of appeal and acknowledgment, and all print marketing

  • Created and managed policies, procedures, and best practices for email, social media, website, events and internships

  • Planed, implemented, and publicized fundraising activities and events

  • Generated donations and publicity internationally in the Latin community by

    generating word of mouth opportunities

Let’s Talk!

Looking for a marketing professional to join your team?