Branding

My work...

As a Creative Director, my passion lies in bringing brands to life through unwavering consistency in their visual and verbal identity. With every project, I dive deep into the essence of the people behind the brand, uncovering their stories and values. By capturing the beauty of both the brand and its community, I craft a cohesive and compelling presence that resonates with its audience. 

-Xo Natalie deLeon

Notable Projects

Logo Marks

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Ladysmiths of ATX

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estudio
Zanny 

Jose
vidal 

Distinctive logos that capture brand identity and leave a lasting impression

Designed visually compelling and strategically crafted logos that embody each brand’s essence. Focused on timeless aesthetics and versatility to ensure strong brand recognition across all platforms.

Ladysmiths of ATX

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As an integral founding member of the organization, I built the brand identity of Ladysmiths of ATX. 

A down to earth brand focusing on creating a community of women in the metalsmith community, usually dominated by men, and amplifying their voices. 

BRANDING, WEBSITE,
COLLATERAL

Logo Marks

Cindy Greenwood Residential

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Girls Empowerment
Network

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Creative Direction,
Marketing Strategy,
Public Relations

Managed comprehensive marketing strategies to enhance brand visibility, lead generation, and agent success.

Consulted on multi-channel marketing efforts, including email, social media, SEO, and print, to drive engagement and brand consistency to support long-term growth.

Girls Empowerment
Network

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Creative Direction,
Marketing Strategy,
Public Relations

Revitalized the GIRLS brand to amplify the impact of self-efficacy on girls' lives!

Developed cohesive branding, executed omni-channel campaigns, and implemented systems for long-term marketing success.

Cindy Greenwood Residential

Essentra Home

Austin Smiles

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BRANDING, CREATIVE DIRECTION, PUBLIC RELATIONS

Elevated Austin Smiles’ communications, marketing, and fundraising through strategic storytelling and campaign management.

Managed all communication channels, developed best practices for digital outreach, and executed high-impact marketing campaigns. Led fundraising initiatives, including international donor engagement and event promotion, to drive awareness and support.

Essentra Home

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Built the foundation for Essentra Home’s branding, marketing, and operations, driving growth through strategic systems and creative execution.

A modern home furnishings brand with a clean, luxurious aesthetic, designed to elevate every detail of your space. Every touchpoint reflected a story of sophistication and timeless style.

Austin Smiles

BRANDING,
CREATIVE DIRECTION,
MARKETING STRATEGY,
ECOMMERCE,
MARKETING SYSTEMS & PROCESSES,
AMAZON ADS,
MARKETPLACE MANAGER,
GRAPHIC DESIGN

Book Now!

Please schedule consultation for pricing

Full Branding

Mini-Brand

$850

Logo Design

Color palette

Typography 

Brand Guidelines

Branding Packages

You're worth showing off!

I love to make people and brands know they can stand out from the crowd by showcasing their truest form. From creating a specialized experience to get to know you intrinsically, communicating throughout the process, and then spotlighting the best parts of you in a creative way through photography or branding.

work with me

Brand Identity

Family Photoshoot

Family Echeverri Rojas

Family photoshoot

Essentra Home

Xavier - CEO

"Natalie played a pivotal role in transforming Essentra Home's marketing and branding, delivering outstanding results. Her proactive mindset and ability to take on responsibilities elevated our brand to new heights."

"Working with Natalie was an unforgettable experience! Her kindness and patience made our first family photoshoot effortless and enjoyable. She truly listened to our ideas and delivered stunning, memorable photos. Highly recommend her for exceptional results and a seamless process!"

Let's work together!